The print campaign for Lynx With Catnip was designed to convey tension, insight, and resolution in a single, impactful visual. The concept centers on a cat physically inserting itself between two people about to kiss — a bold metaphor for unexpected romantic disruption.

The creative idea was inspired by the popular internet phenomenon of “liquid cats” — images of cats contorting themselves into tight or unusual spaces.

This insight sparked the visual direction: cats will squeeze into anything, including, humorously, the space between you and your next potential relationship.