Client
MoNAKA
Role
Art Director
Designer
Featured
LaRepubblica
Il Giornale
Corriere della Sera
MoNAKA is an Italian ice-cream brand with a Japanese shape. Originally born in Japan as sweet made of Azuki bean jam filling
sandwiched between two thin crisp wafers made from Mochi, now filled with the real Italian homemade ice-cream.
Working closely with Lorenzo Branchi, the copywriter on the project, we developed the brand concept as well as the full visual identity. In 2014 we launched the brand on the three wheels in one of the most important exhibition of Food Track Festival in Milano making people falling in love with the product. And you know how much can be difficoult make an Italian eat icecream in a different way.
Working closely with Lorenzo Branchi, the copywriter on the project, we developed the brand concept as well as the full visual identity. In 2014 we launched the brand on the three wheels in one of the most important exhibition of Food Track Festival in Milano making people falling in love with the product. And you know how much can be difficoult make an Italian eat icecream in a different way.
