In partnership with Hasbro Gaming’s Trivial Pursuit we decided to bring hungry gamers Pizza Pursuit: a digital trivia game that puts consumer’s love for pizza to the test.

How? Scan the QR code on the Pizza Box, enter the code in your receipt and select your game mode to answer questions to win real Pizza Hut slices!

We launched the web-game across 5 global markets, and with over 6000+ Pizza related questions across Trivial Pursuit’s original categories, Pizza Pursuit reached more than +300K players within the first week, increasing sales +34%.