Client
Coordown / WDSD23
Role
Creative Director
Featured
Ad Age
Muse by Clio
The Drum
United Nations
Award
Cannes Lions Silver / Social & Influencer
Eurobest Grand Prix for Good
Eurobest Gold / User Generated Content
Eurobest Bronze / Social Behaviour
Clio Silver / Social Media
Clio Bronze / Film
Andy’s Award Gold / Idea
Coordown / WDSD23
Role
Creative Director
Featured
Ad Age
Muse by Clio
The Drum
United Nations
Award
Cannes Lions Silver / Social & Influencer
Eurobest Grand Prix for Good
Eurobest Gold / User Generated Content
Eurobest Bronze / Social Behaviour
Clio Silver / Social Media
Clio Bronze / Film
Andy’s Award Gold / Idea
Project
RIDICULOUS EXCUSES NOT TO BE INCLUSIVE
RIDICULOUS EXCUSES NOT TO BE INCLUSIVE
Over the past few months, CoorDown has been asking people with Down syndrome and their families, what excuses they have heard for being excluded from education, sports, jobs, and other opportunities.
Some of these excuses were so unbelievably ridiculous that they deserved to be brought to life and properly celebrated with a film.
Have a look at RIDICULOUS EXCUSES NOT TO BE INCLUSIVE, our global campaign for World Down Syndrome Day.
And find more #RidiculousExcuses on TikTok, our valued media partner for this year’s initiative.
We launched our film on TikTok and asked users to share the excuses they had heard.
Results
Altogether, through comments and videos, people shared more than 3,000 ridiculous excuses.
The official hashtag #ridiculousexcuses reached 60 million views in 10 days.
A week after the launch, the campaign even made it to the UN headquarters in New York
where it was showcased for World Down Syndrome Day.
