Client
Budweiser
Role
Senior Art Director
Senior Designer
Awards
ADC Merit x2
D&AD Wood Pencil
One Show Shortlist x4
Budweiser
Role
Senior Art Director
Senior Designer
Awards
ADC Merit x2
D&AD Wood Pencil
One Show Shortlist x4
Project
Selfiebud
The first Bud designed for the social generation.
#SelfieBud was created for the hottest influencer party of the year — BudXMiami at Super Bowl LIV. But, we couldn’t let the world see us backwards in selfie mode (a tech flaw in major social apps). So we created a special Budweiser with a label in reverse to look perfect in selfies, live videos, filters and boomerangs.
![](https://freight.cargo.site/t/original/i/7ff9af3e8061e113b4c97f2ad746b78089c317ee39931a2967ca268844cb464e/4.-JKR-Selfie-Bud-3.jpg)
![](https://freight.cargo.site/t/original/i/ed89cbe62bd4d10291b9f2f4d3d5e04c7240bfd5790525261bab64b0eecaf190/5.-JKR-Selfie-Bud-4.jpg)
![](https://freight.cargo.site/t/original/i/b457db288a11c01ef44cfd7083705514c82407efca0a1b5bc2425d35c25da4f5/20200131_Selfie-Bud_BudXMiami_2404.png)
![](https://freight.cargo.site/t/original/i/df02a96e9f8cff33c45ed92840c4a7f5bd138e8dcddc6b28e1bb081a78afdd50/d942b3102467105.5f370177d98f9.jpg)
![](https://freight.cargo.site/t/original/i/c50123f5230cf51ef574f15269109c5abbd61f4dcac2c8277d205ebca3a2613c/20200131_Selfie-Bud_BudXMiami_1540.png)
![](https://freight.cargo.site/t/original/i/1744c369724a92f69edfd52dc4d7ae34c3b093ffe5c734b13f61dba85dd4dad0/20200131_Selfie-Bud_BudXMiami_1268.png)
![](https://freight.cargo.site/t/original/i/31661a492e586a8499c473640a294b1ce56f549092132e6c46d28335946e973d/20200131_Selfie-Bud_BudXMiami_1233.png)
![](https://freight.cargo.site/t/original/i/d9f341df9210fafb1852f3e1f077af82bef6a32cbb8deef2bc0b46a9df86d5ee/20200131_Selfie-Bud_BudXMiami_1762.png)
![](https://freight.cargo.site/t/original/i/b93d697d1edf49186b11a4e234a52302a2d0b49127761f9e46e33292e183bde0/20200131_Selfie-Bud_BudXMiami_1627.png)
![](https://freight.cargo.site/t/original/i/90374a440266314c24417448db51ee29ec28e95dfe78e5c120a3ed3a8ba31653/20200131_Selfie-Bud_BudXMiami_1896.png)
![](https://freight.cargo.site/t/original/i/3873d55577583b909acfcf3ed05608cf611e9723aaeb0c9a0dc17dddac03f8f4/Selfiebud_Posters8.png)
![](https://freight.cargo.site/t/original/i/4640df6801e314348b5dd455a270f4542f58c66f634d0175fbf8e2c62df8cdbb/Selfiebud_Posters6.png)
![](https://freight.cargo.site/t/original/i/6bab857e57ecddc1ea35207be4cc69cd03ab296de471edddb5ee644157b42f18/Selfiebud_Posters15.png)
![](https://freight.cargo.site/t/original/i/0e50c481fa0b76501506dbaffa44002f297af044ad5aa836731f74d5677f9db4/Selfiebud_Posters4b.png)
![](https://freight.cargo.site/t/original/i/6ff4317353698fa5a00518411ca3032ecb033002ceebd0c8d81b61a2c15c8b23/Selfiebud_Posters11.png)
![](https://freight.cargo.site/t/original/i/5aae0ef01b007cd7f0ae73890fccee5a973dcb10ff350a8e98942a7c578388e2/Selfiebud_Posters22.png)
![](https://freight.cargo.site/t/original/i/6008e3788a1866a6595ec5a11a548cd2e845d35f13262c576a7480c3d6aff72b/Screen-Shot-2020-11-23-at-4.06.26-PM.png)
![](https://freight.cargo.site/t/original/i/c58e3c12fa7508c26f8d28c126b0152e29227cb12239cf622f253fbfee65c9d7/8.-JKR-Selfie-Bud-7.jpg)
![](https://freight.cargo.site/t/original/i/ed15914d65d5fa1033ce0051166dd1ff7baaef62b3fd3f74d3921e66a015c857/7.-JKR-Selfie-Bud-6.jpg)
![](https://freight.cargo.site/t/original/i/a8801492e2ee13ab5c8a69023cb51cdd6532a0fbe13720f17788f056582ba775/SelfieBud_Master_9_Poster.png)