Project
National Donut Day
Debate 2020
Role
Senior Art Director
Senior Designer
Character Designer
Featured
Ad Age
Marketing Week
Advertising Week
The Drum
National Donut Day
Debate 2020
Role
Senior Art Director
Senior Designer
Character Designer
Featured
Ad Age
Marketing Week
Advertising Week
The Drum
With moments of levity needed now more than ever, Dunkin’ celebrated 2020’s National Donut Day with a cheerful spoof of the presidential election. “The Donut Party” celebrated all things donuts and united people across the country with the sweet treat they deserve.
“The Donut Debates,” a 15-second national television commercial, gave America a chance to meet the donut candidates. In the light-hearted spot, Glazed, Jelly, Boston Kreme, and other donut flavors debate campaign-style to get your National Donut Day Vote.
As a result of the campaign, Dunkin’ owned 60% of branded National Donut Day mentions on Social, saw a 10% rise in foot traffic, and shifted 11 million donuts on the day!
“The Donut Debates,” a 15-second national television commercial, gave America a chance to meet the donut candidates. In the light-hearted spot, Glazed, Jelly, Boston Kreme, and other donut flavors debate campaign-style to get your National Donut Day Vote.
As a result of the campaign, Dunkin’ owned 60% of branded National Donut Day mentions on Social, saw a 10% rise in foot traffic, and shifted 11 million donuts on the day!
