Unfolding Great Consequences
X Habanero Sauce American Garden

Senior Art Director
Senior Designer

Cannes Lions Shortlist Direct
Lia Awards Silver B2B
Dubai Lynx Bronze

Sachin Soni, Stefano Marra,
Veronica De Fazio, Dzie Jak

American Garden wanted to promote their new Habanero Hot Sauce. But in a category dominated by big brands we needed an impactful way to stand out. 

Habanero peppers are one of the hottest, and only a tiny drop of sauce can spice up any dish. In short ‘a little thing can have a huge impact’. So we created a collection of posters that started out as small stories, but unraveled great consequences with every fold.

The posters were sent out along with food magazines around the country to promote our hot new sauce.
And just like that, a little thing had a great impact.