Project
Unwrap the Summer by Sam Youkilis
Role
Senior Art Director
Unwrap the Summer by Sam Youkilis
Role
Senior Art Director
“Clothes left on the sand as people head into the sea, a quiet, universal signal that summer has begun”.
A simple gesture that became a powerful metaphor for Cornetto’s core gesture: unwrapping our ice cream.
The campaign blends Sam Youkilis’ signature observational style with Cornetto’s platform idea “Unwrap the Summer” – with a documentary-inspired approach, capturing the feeling behind people’s ‘unwraps’.
A simple gesture that became a powerful metaphor for Cornetto’s core gesture: unwrapping our ice cream.
The campaign blends Sam Youkilis’ signature observational style with Cornetto’s platform idea “Unwrap the Summer” – with a documentary-inspired approach, capturing the feeling behind people’s ‘unwraps’.
