https://fabiotridenti.com fabiotridenti.com Fri, 15 May 2026 14:50:35 +0000 https://fabiotridenti.com en https://fabiotridenti.com/Scroll Sun, 13 Jan 2019 23:05:50 +0000 fabiotridenti.com https://fabiotridenti.com/Scroll &nbsp;&nbsp; https://fabiotridenti.com/RidiculousExcuses Thu, 23 Mar 2023 20:48:06 +0000 fabiotridenti.com https://fabiotridenti.com/RidiculousExcuses ClientCoordown / WDSD23RoleCreative Director FeaturedAd Age Muse by ClioThe Drum United NationsAward Cannes Lions Silver / Social &amp; Influencer Eurobest Grand Prix for Good Eurobest Gold /&nbsp;User Generated Content Eurobest Bronze /&nbsp;Social BehaviourClio Silver / Social MediaClio Bronze / Film Andy’s Award Gold / Idea ProjectRIDICULOUS EXCUSES NOT TO BE INCLUSIVE Over the past few months, CoorDown has been asking people with Down syndrome and their families, what excuses they have heard for being excluded from education, sports, jobs, and other opportunities. Some of these excuses were so unbelievably ridiculous that they deserved to be brought to life and properly celebrated with a film. Have a look at RIDICULOUS EXCUSES NOT TO BE INCLUSIVE, our global campaign for World Down Syndrome Day. And find more #RidiculousExcuses on TikTok, our valued media partner for this year’s initiative. We launched our film on TikTok and asked users&nbsp;to share the excuses&nbsp;they had heard. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5da9c49b715a4d1b7c077b07a56afe9b8189ed28770e6e8d593132852412e05/Portfolio-01.png" data-mid="179091251" border="0" src="https://freight.cargo.site/w/1000/i/c5da9c49b715a4d1b7c077b07a56afe9b8189ed28770e6e8d593132852412e05/Portfolio-01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8703ef38cc81cc0bb3acb064511067b86f7d3642a0b52151c7db694c36dce9b7/Portfolio-02.png" data-mid="179091253" border="0" src="https://freight.cargo.site/w/1000/i/8703ef38cc81cc0bb3acb064511067b86f7d3642a0b52151c7db694c36dce9b7/Portfolio-02.png" /> Altogether, through comments and videos, people shared more than 3,000 ridiculous excuses. The official hashtag #ridiculousexcuses reached 60 million views in 10 days. A week after the launch, the campaign even made it to the UN headquarters in New York where it was showcased for World Down Syndrome Day.<img width="2021" height="1995" width_o="2021" height_o="1995" data-src="https://freight.cargo.site/t/original/i/facc4ff050f0b1196c046c7ac9f8a18d25b1984125f73d8604e5db4afbc4e5f6/tiktok-copy.jpg" data-mid="179099072" border="0" src="https://freight.cargo.site/w/1000/i/facc4ff050f0b1196c046c7ac9f8a18d25b1984125f73d8604e5db4afbc4e5f6/tiktok-copy.jpg" /> Case Study https://fabiotridenti.com/SMELL-YOUR-BEST-WHEN-YOU-LOOK-YOUR-WORST Fri, 15 May 2026 14:50:35 +0000 fabiotridenti.com https://fabiotridenti.com/SMELL-YOUR-BEST-WHEN-YOU-LOOK-YOUR-WORST ClientAXE X FIFA WORLD CUP™ DirectorLionel GoldsteinPhotographerLidia EstepaCalligrapherMário Níveo ProjectSMELL YOUR BEST, WHEN YOU LOOK YOUR WORST. For the first time ever, Axe was sponsoring the World Cup. It didn’t make much sense. Men couldn’t care less about attraction in the middle of the tournament—they just want their team to win. So...suddenly, we had a role. <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/e3dcc64f7e7d6403b39d87280ab27c2df0ec5546771b41d52d87233eac9200ac/AXE_FIFA_TROPHY.jpg" data-mid="248359933" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/e3dcc64f7e7d6403b39d87280ab27c2df0ec5546771b41d52d87233eac9200ac/AXE_FIFA_TROPHY.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/80acfaaa7113f8776ca7e108a8ef9970cac3927a0cb2f07c40f02c2f4db89813/AXE_FIFA_BALLS.jpg" data-mid="248359927" border="0" src="https://freight.cargo.site/w/1000/i/80acfaaa7113f8776ca7e108a8ef9970cac3927a0cb2f07c40f02c2f4db89813/AXE_FIFA_BALLS.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/415f46d7990c6ce01bbb237b4b85f44a052a37ac1c4c7fa5a64ca3920e776e38/AXE_FIFA_HOTDOG.jpg" data-mid="248359930" border="0" src="https://freight.cargo.site/w/1000/i/415f46d7990c6ce01bbb237b4b85f44a052a37ac1c4c7fa5a64ca3920e776e38/AXE_FIFA_HOTDOG.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/b1e76083ff29e02ebe21f2fc8b2c7a90e21725be8b8550609f7ce17f1aa60f92/AXE_FIFA_PAINT.jpg" data-mid="248359931" border="0" src="https://freight.cargo.site/w/1000/i/b1e76083ff29e02ebe21f2fc8b2c7a90e21725be8b8550609f7ce17f1aa60f92/AXE_FIFA_PAINT.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/3bddc86c01ccf58939dda5dd0b86010048728303d0ad6bf61203898bfa5863cb/AXE_FIFA_HAND.jpg" data-mid="248359929" border="0" src="https://freight.cargo.site/w/1000/i/3bddc86c01ccf58939dda5dd0b86010048728303d0ad6bf61203898bfa5863cb/AXE_FIFA_HAND.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/4c19f8855a7387340b3cc87e21aad69e9355bbfa6953b00aa7c0bdbbdb62b097/AXE_FIFA_ROOSTER.jpg" data-mid="248359932" border="0" src="https://freight.cargo.site/w/1000/i/4c19f8855a7387340b3cc87e21aad69e9355bbfa6953b00aa7c0bdbbdb62b097/AXE_FIFA_ROOSTER.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/10ab8a1b8dcc9e18df6f31ca6c27caa4b82ecf4d261192152c300fac3b8a5ff9/AXE_FIFA_ELEVATOR.jpg" data-mid="248359928" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/10ab8a1b8dcc9e18df6f31ca6c27caa4b82ecf4d261192152c300fac3b8a5ff9/AXE_FIFA_ELEVATOR.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/80acfaaa7113f8776ca7e108a8ef9970cac3927a0cb2f07c40f02c2f4db89813/AXE_FIFA_BALLS.jpg" data-mid="248359927" border="0" src="https://freight.cargo.site/w/1000/i/80acfaaa7113f8776ca7e108a8ef9970cac3927a0cb2f07c40f02c2f4db89813/AXE_FIFA_BALLS.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/10ab8a1b8dcc9e18df6f31ca6c27caa4b82ecf4d261192152c300fac3b8a5ff9/AXE_FIFA_ELEVATOR.jpg" data-mid="248359928" border="0" src="https://freight.cargo.site/w/1000/i/10ab8a1b8dcc9e18df6f31ca6c27caa4b82ecf4d261192152c300fac3b8a5ff9/AXE_FIFA_ELEVATOR.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/3bddc86c01ccf58939dda5dd0b86010048728303d0ad6bf61203898bfa5863cb/AXE_FIFA_HAND.jpg" data-mid="248359929" border="0" src="https://freight.cargo.site/w/1000/i/3bddc86c01ccf58939dda5dd0b86010048728303d0ad6bf61203898bfa5863cb/AXE_FIFA_HAND.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/415f46d7990c6ce01bbb237b4b85f44a052a37ac1c4c7fa5a64ca3920e776e38/AXE_FIFA_HOTDOG.jpg" data-mid="248359930" border="0" src="https://freight.cargo.site/w/1000/i/415f46d7990c6ce01bbb237b4b85f44a052a37ac1c4c7fa5a64ca3920e776e38/AXE_FIFA_HOTDOG.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/b1e76083ff29e02ebe21f2fc8b2c7a90e21725be8b8550609f7ce17f1aa60f92/AXE_FIFA_PAINT.jpg" data-mid="248359931" border="0" src="https://freight.cargo.site/w/1000/i/b1e76083ff29e02ebe21f2fc8b2c7a90e21725be8b8550609f7ce17f1aa60f92/AXE_FIFA_PAINT.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/4c19f8855a7387340b3cc87e21aad69e9355bbfa6953b00aa7c0bdbbdb62b097/AXE_FIFA_ROOSTER.jpg" data-mid="248359932" border="0" src="https://freight.cargo.site/w/1000/i/4c19f8855a7387340b3cc87e21aad69e9355bbfa6953b00aa7c0bdbbdb62b097/AXE_FIFA_ROOSTER.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/e3dcc64f7e7d6403b39d87280ab27c2df0ec5546771b41d52d87233eac9200ac/AXE_FIFA_TROPHY.jpg" data-mid="248359933" border="0" src="https://freight.cargo.site/w/1000/i/e3dcc64f7e7d6403b39d87280ab27c2df0ec5546771b41d52d87233eac9200ac/AXE_FIFA_TROPHY.jpg" /> https://fabiotridenti.com/Lynx-With-Catnip Mon, 07 Jul 2025 14:34:17 +0000 fabiotridenti.com https://fabiotridenti.com/Lynx-With-Catnip ClientLynx/AxeRoleSenior Art Director AwardsCannes Lions Bronze / Brand Experience Cannes Lions Bronze / Online Film Cannes Lions Shortlist&nbsp;4x / Film, Outdoor, Social Eurobest Gold /&nbsp;Social &amp; Creator Eurobest Gold /&nbsp;Brand Experience &amp; Activation Eurobest Bronze /&nbsp;Film Clio Bronze / Integrated CedC Silver / Ideas ProjectLynx with Catnip&nbsp; Turns out, 60% of cat owners would dump a partner their cat doesn’t like. Lynx stepped up and created its most ambitious fragrance to date: Lynx with Catnip,&nbsp; the first-ever body spray designed to charm both humans and cats. The result? A scientifically crafted fragrance that got everyone purring. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06d7527cd069959f5d64b5a4419fad972b7872b7f068522c7ab098ae3ee363f8/ezgif-2a7fcdd92af5bc.gif" data-mid="235536473" border="0" src="https://freight.cargo.site/w/1000/i/06d7527cd069959f5d64b5a4419fad972b7872b7f068522c7ab098ae3ee363f8/ezgif-2a7fcdd92af5bc.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2826e4b9c0eb8f525bbdb0a778c6d2794c575ffe59cb951b5154e8f236a39f14/ezgif-714ddeaea8f346.gif" data-mid="235536990" border="0" src="https://freight.cargo.site/w/1000/i/2826e4b9c0eb8f525bbdb0a778c6d2794c575ffe59cb951b5154e8f236a39f14/ezgif-714ddeaea8f346.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/887eea68e7ce08e586da6a8e2427d4eaa49d2ff41def686d2954c196a425ad93/Lynx_With_Catnip_Board_Titanium_Supporting_Material-copy.png" data-mid="235530859" border="0" src="https://freight.cargo.site/w/1000/i/887eea68e7ce08e586da6a8e2427d4eaa49d2ff41def686d2954c196a425ad93/Lynx_With_Catnip_Board_Titanium_Supporting_Material-copy.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4f539872d036c2ad226caf28b8a9e47f6766ea0cd3d0d67c7c7f6e027671554/Lynx_With_Catnip_Board_Titanium_Supporting_Material-copy2.png" data-mid="235530914" border="0" src="https://freight.cargo.site/w/1000/i/e4f539872d036c2ad226caf28b8a9e47f6766ea0cd3d0d67c7c7f6e027671554/Lynx_With_Catnip_Board_Titanium_Supporting_Material-copy2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e53989c96130931f5a989278b342c96f446bebe48f874587701957f306da6b3f/ezgif-2f1f25f14b501f.gif" data-mid="235536916" border="0" src="https://freight.cargo.site/w/1000/i/e53989c96130931f5a989278b342c96f446bebe48f874587701957f306da6b3f/ezgif-2f1f25f14b501f.gif" /> <img width="9449" height="5669" width_o="9449" height_o="5669" data-src="https://freight.cargo.site/t/original/i/5eba4dbce6e919739c84244a4449874354cde257e283c5e82cabd2f806337160/LYNX_Special_OOH_Horizz_V2_CMYK-copy.jpg" data-mid="235827774" border="0" src="https://freight.cargo.site/w/1000/i/5eba4dbce6e919739c84244a4449874354cde257e283c5e82cabd2f806337160/LYNX_Special_OOH_Horizz_V2_CMYK-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/584f7d54a91babad6b939c4f9f8c25f3bd54793eb59867e6221f363d21390563/Lynx_With_Catnip_Board_Titanium_Supporting_Material-copy7.png" data-mid="235531403" border="0" src="https://freight.cargo.site/w/1000/i/584f7d54a91babad6b939c4f9f8c25f3bd54793eb59867e6221f363d21390563/Lynx_With_Catnip_Board_Titanium_Supporting_Material-copy7.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f9683e5e60fd94deec15dca3058c12e266df7572a444b016060fe1438308d04/ezgif-7c37123e58d684.gif" data-mid="235538127" border="0" src="https://freight.cargo.site/w/1000/i/7f9683e5e60fd94deec15dca3058c12e266df7572a444b016060fe1438308d04/ezgif-7c37123e58d684.gif" /> ECD: Tomás OstigliaCreative Directors: Dante Zamboni &amp; Jorge ZacherSocial Creative Director: Maria García CamposAssociate Creative Director: Diego VieiraCreative Team: Marcos Colombres &amp; Fabio TridentiCreative Team: Josefina Mateo Burton &amp; Ezequiel ScarpiniManaging Director: Tom EllistonGlobal Business Director (IPG): Federico DubertiAccount Director: Cristina Panea, Carlos SolchagaAccount Supervisor: Paula PortelaAccount Manager: Yuanci VidalHead of production: Felipe CalviñoProducer: Marina SaroProduction company: CANADADirector: Andreas Nilsson https://fabiotridenti.com/Unwrap-the-Summer Tue, 28 Apr 2026 09:41:34 +0000 fabiotridenti.com https://fabiotridenti.com/Unwrap-the-Summer ProjectUnwrap the Summer by Sam Youkilis RoleSenior Art Director Clothes left on the sand as people head into the sea, a quiet, universal signal that summer has begun. A simple and powerful metaphor for Cornetto’s core gesture: unwrapping the ice cream. The campaign blends Sam Youkilis’ signature observational style with Cornetto’s platform idea “Unwrap the Summer” – with a documentary-inspired approach, capturing the feeling behind people’s ‘unwraps’. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/49e4e162d6fa81b655125c72b257e83976455684903e761920224653e8bf3873/ezgif-21284b76553ccaf4.gif" data-mid="247737107" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/49e4e162d6fa81b655125c72b257e83976455684903e761920224653e8bf3873/ezgif-21284b76553ccaf4.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/75c3f6fbdcbc08a75420941f56a96abae24e06210d3d6d565c2371fb70c1e89d/ezgif-202d6e715535d97e.gif" data-mid="247737105" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/75c3f6fbdcbc08a75420941f56a96abae24e06210d3d6d565c2371fb70c1e89d/ezgif-202d6e715535d97e.gif" /> <img width="1280" 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data-scale="85" src="https://freight.cargo.site/w/480/i/b19f1261c1b9f30f26bc4a7b1a6a0b1dff3138d6b48f5cb6391adad8a28fc77d/ezgif-4942029f9cf0f28b.gif" /> <img width="480" height="853" width_o="480" height_o="853" data-src="https://freight.cargo.site/t/original/i/f147b14756d93f036c8f0933a2e8036682620af1b8b85a237fbee534a61a4d5a/ezgif-48a911ec91884280.gif" data-mid="247736252" border="0" data-scale="85" src="https://freight.cargo.site/w/480/i/f147b14756d93f036c8f0933a2e8036682620af1b8b85a237fbee534a61a4d5a/ezgif-48a911ec91884280.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/c6292b9cc58aea85c821b8cc7b3126fde720f7cce3ff396c759e671b24b33480/ezgif-4e27a5ce57695276.gif" data-mid="247736289" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/c6292b9cc58aea85c821b8cc7b3126fde720f7cce3ff396c759e671b24b33480/ezgif-4e27a5ce57695276.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/fe11f80fe88648e8e3c6da11f4b26d15576be88266b15d9f187142e1438ba5be/ezgif-2b2777f8f8e272ac.gif" data-mid="247737121" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/fe11f80fe88648e8e3c6da11f4b26d15576be88266b15d9f187142e1438ba5be/ezgif-2b2777f8f8e272ac.gif" /> <img width="480" height="853" width_o="480" height_o="853" data-src="https://freight.cargo.site/t/original/i/f852a84a2595dd3f5f6c2d5fa7722ae41cf54daa20b9b0cc78b0a296f55d30c3/ezgif-4239d2f19c732950.gif" data-mid="247736251" border="0" data-scale="60" src="https://freight.cargo.site/w/480/i/f852a84a2595dd3f5f6c2d5fa7722ae41cf54daa20b9b0cc78b0a296f55d30c3/ezgif-4239d2f19c732950.gif" /> <img width="480" height="853" width_o="480" height_o="853" data-src="https://freight.cargo.site/t/original/i/d1732f165cbd47a0f6b7db119c49f425926cd07e579fa1d7d6a9174c8d4c30d2/ezgif-4b1b24a3821eac1a.gif" data-mid="247736254" border="0" data-scale="60" src="https://freight.cargo.site/w/480/i/d1732f165cbd47a0f6b7db119c49f425926cd07e579fa1d7d6a9174c8d4c30d2/ezgif-4b1b24a3821eac1a.gif" /> <img width="7063" height="4406" width_o="7063" height_o="4406" data-src="https://freight.cargo.site/t/original/i/52e4a1957ffc804c56f06600b36eedc6dfb9664524c4a551e3ba44bdb09fe9bc/Cornetto_Board_Supporting_material_WRAPPERS2.jpg" data-mid="247658756" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/52e4a1957ffc804c56f06600b36eedc6dfb9664524c4a551e3ba44bdb09fe9bc/Cornetto_Board_Supporting_material_WRAPPERS2.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/41d01a5d52eddeae5b3864174fc809e168b483c86d334ae408fd70ae985a41f3/ezgif-22008d78e544a3ec.gif" data-mid="247737562" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/41d01a5d52eddeae5b3864174fc809e168b483c86d334ae408fd70ae985a41f3/ezgif-22008d78e544a3ec.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/61f5c401fe721b72ccd3bd13609f460a88c24c436dd275fc493fa60d275edc13/ezgif-277ff7751217bc8d.gif" data-mid="247737114" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/61f5c401fe721b72ccd3bd13609f460a88c24c436dd275fc493fa60d275edc13/ezgif-277ff7751217bc8d.gif" /> https://fabiotridenti.com/Lynx-With-Catnip-Print Tue, 15 Jul 2025 10:22:51 +0000 fabiotridenti.com https://fabiotridenti.com/Lynx-With-Catnip-Print ClientLynx / AXERoleSenior Art Director Photographer EdsancaAi+IllustrationB612 StudioSketchesKristy Anne LigonesAwardsX1 Bronze El Sol ProjectLynx with Catnip - Print Campaign The print campaign for Lynx With Catnip was designed to convey tension, insight, and resolution in a single, impactful visual. The concept centers on a cat physically inserting itself between two people about to kiss — a bold metaphor for unexpected romantic disruption. The creative idea was inspired by the popular internet phenomenon of “liquid cats” — images of cats contorting themselves into tight or unusual spaces. This insight sparked the visual direction: cats will squeeze into anything, including, humorously, the space between you and your next potential relationship. <img width="3874" height="5479" width_o="3874" height_o="5479" data-src="https://freight.cargo.site/t/original/i/b542b8ba210c543417f3e968c09741a51915d658147d74ce2be3650d5620779e/3_Colored-copy.jpg" data-mid="235824035" border="0" src="https://freight.cargo.site/w/1000/i/b542b8ba210c543417f3e968c09741a51915d658147d74ce2be3650d5620779e/3_Colored-copy.jpg" /> <img width="3874" height="5479" width_o="3874" height_o="5479" data-src="https://freight.cargo.site/t/original/i/b0ec0a74f7831bcc34880b224241c3d43f33c34f8abfbe6f0f490eeca33228ae/1_Colored-copy.jpg" data-mid="235824036" border="0" src="https://freight.cargo.site/w/1000/i/b0ec0a74f7831bcc34880b224241c3d43f33c34f8abfbe6f0f490eeca33228ae/1_Colored-copy.jpg" /> <img width="3874" height="5479" width_o="3874" height_o="5479" data-src="https://freight.cargo.site/t/original/i/f2df5bcba891ff9347d7b5a10701f6ccf7b26eaf127521c39b1d55cc0bab761f/2_Colored-copy.jpg" data-mid="235824034" border="0" src="https://freight.cargo.site/w/1000/i/f2df5bcba891ff9347d7b5a10701f6ccf7b26eaf127521c39b1d55cc0bab761f/2_Colored-copy.jpg" /> <img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/353eeaffc5e896a2488c420f5d998abb66a8a74e0329ecc12c66fbc4d154212f/Lynx_Catnip_Print_A3-04.png" data-mid="235824115" border="0" src="https://freight.cargo.site/w/1000/i/353eeaffc5e896a2488c420f5d998abb66a8a74e0329ecc12c66fbc4d154212f/Lynx_Catnip_Print_A3-04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20c4cf93c972410ea21b109a4b847307841064a5ef5492fc33ca15c396681aed/Lynx_With_Catnip_Board_Titanium_Supporting_Material-copy5.png" data-mid="235824162" border="0" src="https://freight.cargo.site/w/1000/i/20c4cf93c972410ea21b109a4b847307841064a5ef5492fc33ca15c396681aed/Lynx_With_Catnip_Board_Titanium_Supporting_Material-copy5.png" /> <img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/231fe302c02735288cc3d4b4d28e5cb5d0b90f576c85bb0e4b7f0ab0edb1b534/Lynx_Catnip_Print_A3-05.png" data-mid="235824116" border="0" src="https://freight.cargo.site/w/1000/i/231fe302c02735288cc3d4b4d28e5cb5d0b90f576c85bb0e4b7f0ab0edb1b534/Lynx_Catnip_Print_A3-05.png" /> <img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/508efb94def317b1c2252def7e0388893d1d609c2e247b32b05b8f0804f01d18/Lynx_Catnip_Print_A3-06.png" data-mid="235824117" border="0" src="https://freight.cargo.site/w/1000/i/508efb94def317b1c2252def7e0388893d1d609c2e247b32b05b8f0804f01d18/Lynx_Catnip_Print_A3-06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b0df718a9e974ec510474645343ec5cf1e702283c679a7a0eec8787d0e279dda/Lynx_With_Catnip_Board_Titanium_Supporting_Material-copy6.png" data-mid="235824163" border="0" src="https://freight.cargo.site/w/1000/i/b0df718a9e974ec510474645343ec5cf1e702283c679a7a0eec8787d0e279dda/Lynx_With_Catnip_Board_Titanium_Supporting_Material-copy6.png" /> https://fabiotridenti.com/MHL-Bring-Something-Surprising Mon, 01 Feb 2021 06:19:19 +0000 fabiotridenti.com https://fabiotridenti.com/MHL-Bring-Something-Surprising ClientMike's Hard Lemonade&nbsp; RoleSenior Art Director Graphic Designer Production&nbsp; Lobo São Paulo ProjectBring Something Surprising We say we want different experiences, but when we’re overwhelmed by choice we default to what’s most familiar. Sometimes a small change is what’s needed to get us to experience something new. Mike’s purpose is to sparks a refreshing change. Sometimes quite literally.&nbsp; <img width="1932" height="1084" width_o="1932" height_o="1084" data-src="https://freight.cargo.site/t/original/i/00aa928c17ad3d20b82bc9de2bd6503f2905c5aa3261ee537a76192b668c970b/Screen-Shot-2020-11-23-at-6.39.21-PM.png" data-mid="97295059" border="0" src="https://freight.cargo.site/w/1000/i/00aa928c17ad3d20b82bc9de2bd6503f2905c5aa3261ee537a76192b668c970b/Screen-Shot-2020-11-23-at-6.39.21-PM.png" /> <img width="1926" height="1082" width_o="1926" height_o="1082" data-src="https://freight.cargo.site/t/original/i/395aef245dcb99efbbc6636922fe2bcb9df1a29bc29f8e882a7383a79dd24fc9/Screen-Shot-2020-11-23-at-6.40.20-PM.png" data-mid="97295058" border="0" src="https://freight.cargo.site/w/1000/i/395aef245dcb99efbbc6636922fe2bcb9df1a29bc29f8e882a7383a79dd24fc9/Screen-Shot-2020-11-23-at-6.40.20-PM.png" /> <img width="2339" height="1393" width_o="2339" height_o="1393" data-src="https://freight.cargo.site/t/original/i/c84eb9f48f41422b216b9b3faf6b2819d2627509e67d0e61fa44b5085144c53b/Screen-Shot-2019-11-04-at-10.52.58-AM.png" data-mid="149102686" border="0" src="https://freight.cargo.site/w/1000/i/c84eb9f48f41422b216b9b3faf6b2819d2627509e67d0e61fa44b5085144c53b/Screen-Shot-2019-11-04-at-10.52.58-AM.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="320" height="569" width_o="320" height_o="569" data-src="https://freight.cargo.site/t/original/i/d5fb0bbe9f265a6a29563a97e25a61b1f0d03fa7c73de5d7f695796a61de43b0/ezgif-5-b8a2377cda.gif" data-mid="149111651" border="0" src="https://freight.cargo.site/w/320/i/d5fb0bbe9f265a6a29563a97e25a61b1f0d03fa7c73de5d7f695796a61de43b0/ezgif-5-b8a2377cda.gif" /> <img width="320" height="569" width_o="320" height_o="569" data-src="https://freight.cargo.site/t/original/i/863415cfff79c8e7406ab110c167b889c640ae7e62460c3cb7531c30f047d1a9/ezgif-5-422eaf60af.gif" data-mid="149111652" border="0" src="https://freight.cargo.site/w/320/i/863415cfff79c8e7406ab110c167b889c640ae7e62460c3cb7531c30f047d1a9/ezgif-5-422eaf60af.gif" /> <img width="320" height="569" width_o="320" height_o="569" data-src="https://freight.cargo.site/t/original/i/7a9ba62e27afd597ff877edc95dae78a56e5d6d2523d4684bfceb0aea2fe5b4a/ezgif-5-26cbb3615b.gif" data-mid="149111654" border="0" src="https://freight.cargo.site/w/320/i/7a9ba62e27afd597ff877edc95dae78a56e5d6d2523d4684bfceb0aea2fe5b4a/ezgif-5-26cbb3615b.gif" /> <img width="1408" height="792" width_o="1408" height_o="792" data-src="https://freight.cargo.site/t/original/i/42f03f2229f28122b5ed57e7c8d2ef465027925ab124c7b20f0ea3ad9a23be17/sled.png" data-mid="149106371" border="0" src="https://freight.cargo.site/w/1000/i/42f03f2229f28122b5ed57e7c8d2ef465027925ab124c7b20f0ea3ad9a23be17/sled.png" /> <img width="1408" height="792" width_o="1408" height_o="792" data-src="https://freight.cargo.site/t/original/i/4c0149d00ff4a05eb7d6262e4864cd9fb55d3a6501854dd303544b5c3ebdd14a/sled-copy2.jpg" data-mid="149106370" border="0" src="https://freight.cargo.site/w/1000/i/4c0149d00ff4a05eb7d6262e4864cd9fb55d3a6501854dd303544b5c3ebdd14a/sled-copy2.jpg" /> <img width="6412" height="3907" width_o="6412" height_o="3907" data-src="https://freight.cargo.site/t/original/i/324e046d3d01917dd6ec106f95a55fa68dc554a490ff3a76bc13c432c028efc0/DSC_4468-2-copy.jpg" data-mid="149106502" border="0" src="https://freight.cargo.site/w/1000/i/324e046d3d01917dd6ec106f95a55fa68dc554a490ff3a76bc13c432c028efc0/DSC_4468-2-copy.jpg" /> <img width="6412" height="3907" width_o="6412" height_o="3907" data-src="https://freight.cargo.site/t/original/i/0ea9f2474cefef9b20307b4322c7e45ae4493dc2e4868a11f6ad81feba6b444f/DSC_4479-copy.jpg" data-mid="149105574" border="0" src="https://freight.cargo.site/w/1000/i/0ea9f2474cefef9b20307b4322c7e45ae4493dc2e4868a11f6ad81feba6b444f/DSC_4479-copy.jpg" /> https://fabiotridenti.com/Selfiebud Mon, 23 Nov 2020 21:30:58 +0000 fabiotridenti.com https://fabiotridenti.com/Selfiebud ClientBudweiserRoleSenior Art Director Senior DesignerAwardsADC Merit x2 D&amp;AD Wood Pencil One Show Shortlist x4ProjectSelfiebud&nbsp; The first Bud designed for the social generation. #SelfieBud was created for the hottest influencer party of the year — BudXMiami at Super Bowl LIV. But, we couldn’t let the world see us backwards in selfie mode (a tech flaw in major social apps). So we created a special Budweiser with a label in reverse to look perfect in selfies, live videos, filters and boomerangs. <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7ff9af3e8061e113b4c97f2ad746b78089c317ee39931a2967ca268844cb464e/4.-JKR-Selfie-Bud-3.jpg" data-mid="89842029" border="0" src="https://freight.cargo.site/w/1000/i/7ff9af3e8061e113b4c97f2ad746b78089c317ee39931a2967ca268844cb464e/4.-JKR-Selfie-Bud-3.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ed89cbe62bd4d10291b9f2f4d3d5e04c7240bfd5790525261bab64b0eecaf190/5.-JKR-Selfie-Bud-4.jpg" data-mid="89842133" border="0" src="https://freight.cargo.site/w/1000/i/ed89cbe62bd4d10291b9f2f4d3d5e04c7240bfd5790525261bab64b0eecaf190/5.-JKR-Selfie-Bud-4.jpg" /> <img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/b457db288a11c01ef44cfd7083705514c82407efca0a1b5bc2425d35c25da4f5/20200131_Selfie-Bud_BudXMiami_2404.png" data-mid="89996364" border="0" src="https://freight.cargo.site/w/1000/i/b457db288a11c01ef44cfd7083705514c82407efca0a1b5bc2425d35c25da4f5/20200131_Selfie-Bud_BudXMiami_2404.png" /> <img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/df02a96e9f8cff33c45ed92840c4a7f5bd138e8dcddc6b28e1bb081a78afdd50/d942b3102467105.5f370177d98f9.jpg" data-mid="89996365" border="0" src="https://freight.cargo.site/w/1000/i/df02a96e9f8cff33c45ed92840c4a7f5bd138e8dcddc6b28e1bb081a78afdd50/d942b3102467105.5f370177d98f9.jpg" /> <img width="834" height="1251" width_o="834" height_o="1251" data-src="https://freight.cargo.site/t/original/i/c50123f5230cf51ef574f15269109c5abbd61f4dcac2c8277d205ebca3a2613c/20200131_Selfie-Bud_BudXMiami_1540.png" data-mid="89996368" border="0" src="https://freight.cargo.site/w/834/i/c50123f5230cf51ef574f15269109c5abbd61f4dcac2c8277d205ebca3a2613c/20200131_Selfie-Bud_BudXMiami_1540.png" /> <img width="834" height="1251" width_o="834" height_o="1251" data-src="https://freight.cargo.site/t/original/i/1744c369724a92f69edfd52dc4d7ae34c3b093ffe5c734b13f61dba85dd4dad0/20200131_Selfie-Bud_BudXMiami_1268.png" data-mid="89996369" border="0" src="https://freight.cargo.site/w/834/i/1744c369724a92f69edfd52dc4d7ae34c3b093ffe5c734b13f61dba85dd4dad0/20200131_Selfie-Bud_BudXMiami_1268.png" /> <img width="834" height="1251" width_o="834" height_o="1251" data-src="https://freight.cargo.site/t/original/i/31661a492e586a8499c473640a294b1ce56f549092132e6c46d28335946e973d/20200131_Selfie-Bud_BudXMiami_1233.png" data-mid="89996370" border="0" src="https://freight.cargo.site/w/834/i/31661a492e586a8499c473640a294b1ce56f549092132e6c46d28335946e973d/20200131_Selfie-Bud_BudXMiami_1233.png" /> <img width="826" height="1239" width_o="826" height_o="1239" data-src="https://freight.cargo.site/t/original/i/d9f341df9210fafb1852f3e1f077af82bef6a32cbb8deef2bc0b46a9df86d5ee/20200131_Selfie-Bud_BudXMiami_1762.png" data-mid="89996371" border="0" src="https://freight.cargo.site/w/826/i/d9f341df9210fafb1852f3e1f077af82bef6a32cbb8deef2bc0b46a9df86d5ee/20200131_Selfie-Bud_BudXMiami_1762.png" /> <img width="826" height="1239" width_o="826" height_o="1239" data-src="https://freight.cargo.site/t/original/i/b93d697d1edf49186b11a4e234a52302a2d0b49127761f9e46e33292e183bde0/20200131_Selfie-Bud_BudXMiami_1627.png" data-mid="89996372" border="0" src="https://freight.cargo.site/w/826/i/b93d697d1edf49186b11a4e234a52302a2d0b49127761f9e46e33292e183bde0/20200131_Selfie-Bud_BudXMiami_1627.png" /> <img width="826" height="1239" width_o="826" height_o="1239" data-src="https://freight.cargo.site/t/original/i/90374a440266314c24417448db51ee29ec28e95dfe78e5c120a3ed3a8ba31653/20200131_Selfie-Bud_BudXMiami_1896.png" data-mid="89996373" border="0" 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src="https://freight.cargo.site/w/1000/i/6ff4317353698fa5a00518411ca3032ecb033002ceebd0c8d81b61a2c15c8b23/Selfiebud_Posters11.png" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/5aae0ef01b007cd7f0ae73890fccee5a973dcb10ff350a8e98942a7c578388e2/Selfiebud_Posters22.png" data-mid="89995154" border="0" src="https://freight.cargo.site/w/1000/i/5aae0ef01b007cd7f0ae73890fccee5a973dcb10ff350a8e98942a7c578388e2/Selfiebud_Posters22.png" /> <img width="1298" height="1632" width_o="1298" height_o="1632" data-src="https://freight.cargo.site/t/original/i/6008e3788a1866a6595ec5a11a548cd2e845d35f13262c576a7480c3d6aff72b/Screen-Shot-2020-11-23-at-4.06.26-PM.png" data-mid="89842138" border="0" src="https://freight.cargo.site/w/1000/i/6008e3788a1866a6595ec5a11a548cd2e845d35f13262c576a7480c3d6aff72b/Screen-Shot-2020-11-23-at-4.06.26-PM.png" /> <img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/c58e3c12fa7508c26f8d28c126b0152e29227cb12239cf622f253fbfee65c9d7/8.-JKR-Selfie-Bud-7.jpg" data-mid="89842185" border="0" src="https://freight.cargo.site/w/1000/i/c58e3c12fa7508c26f8d28c126b0152e29227cb12239cf622f253fbfee65c9d7/8.-JKR-Selfie-Bud-7.jpg" /> <img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/ed15914d65d5fa1033ce0051166dd1ff7baaef62b3fd3f74d3921e66a015c857/7.-JKR-Selfie-Bud-6.jpg" data-mid="89842227" border="0" src="https://freight.cargo.site/w/1000/i/ed15914d65d5fa1033ce0051166dd1ff7baaef62b3fd3f74d3921e66a015c857/7.-JKR-Selfie-Bud-6.jpg" /> https://fabiotridenti.com/The-World-Expiration-Date Fri, 21 Dec 2018 17:30:17 +0000 fabiotridenti.com https://fabiotridenti.com/The-World-Expiration-Date Client American GardenRoleSenior Art Director Senior Designer AwardsD&amp;AD Wood Pencil Cannes Lions Shortlist x3Dubai Lynx BronzeProject The World Expiration Date Tragically, the planet’s future is under threat. Our world is seeing a growing number of animals facing extinction. A lack of public awareness about the issue only serves to compound the problem. We addressed the topic by exploiting a behavior in which people already had the future in mind: their habit of checking expiration dates.We took the expiration dates on the recyclable tins, cans and bottles of different American Garden products and told people the fate awaiting endangered animals by those same dates. <img width="7304" height="4718" width_o="7304" height_o="4718" data-src="https://freight.cargo.site/t/original/i/ba30f526b2cbadabdfa8e1e5f9b6cd0d3efbba2959010ca10aaa0ab2cda4bbdb/B_0144_MAIN_me-copy.jpg" data-mid="150101852" border="0" src="https://freight.cargo.site/w/1000/i/ba30f526b2cbadabdfa8e1e5f9b6cd0d3efbba2959010ca10aaa0ab2cda4bbdb/B_0144_MAIN_me-copy.jpg" /> <img width="3266" height="1994" width_o="3266" height_o="1994" data-src="https://freight.cargo.site/t/original/i/18a0dd482586ad9b43ebcf85a14c7338a0f2e822e157c0a8bae7b125a7fe5fe0/Screen-Shot-2019-01-07-at-13.40.11.png" data-mid="35557490" border="0" src="https://freight.cargo.site/w/1000/i/18a0dd482586ad9b43ebcf85a14c7338a0f2e822e157c0a8bae7b125a7fe5fe0/Screen-Shot-2019-01-07-at-13.40.11.png" /> <img width="1439" height="959" width_o="1439" height_o="959" data-src="https://freight.cargo.site/t/original/i/a9c3c346d9155ebe0cb5e4a7fab1b01740ab32b8e7b58a16550dda24a6ce3615/Screen-Shot-2019-02-23-at-15.00.272copy.jpg" data-mid="166390598" border="0" src="https://freight.cargo.site/w/1000/i/a9c3c346d9155ebe0cb5e4a7fab1b01740ab32b8e7b58a16550dda24a6ce3615/Screen-Shot-2019-02-23-at-15.00.272copy.jpg" /> <img width="687" height="385" width_o="687" height_o="385" data-src="https://freight.cargo.site/t/original/i/d076c6964b40f15d489d9d79eb8e8c925f28609a75cfc1fa10b6188663186cde/ezgif-3e89e0deaca1c3.gif" data-mid="235533996" border="0" src="https://freight.cargo.site/w/687/i/d076c6964b40f15d489d9d79eb8e8c925f28609a75cfc1fa10b6188663186cde/ezgif-3e89e0deaca1c3.gif" /> https://fabiotridenti.com/Water-Snack Sat, 29 Dec 2018 19:46:22 +0000 fabiotridenti.com https://fabiotridenti.com/Water-Snack ClientRayyan Water Role Art Director DesignerAwardDubai Lynx Bronze Design Project Water Snack &nbsp; When you feel a sudden craving for a bite to eat, are you sure you’re not actually thirsty instead? The fact is, 40% of people mistake thirst with hunger, because their signals are exactly the same. This leads to unfortunate consequences like dehydration, dizziness and, even worse, weight gain and obesity. That’s why Rayyan Water decided to make people question what their bodies are really asking for, before eating unnecessarily.How? By creating Water Snacks, special packaging shaped like the most common snacks, but containing water. We placed our Water Snacks into a special vending machine right next to a regular one, giving people a simple choice to make. And we placed Water Snacks wherever snacks were sold. So, the next time you crave for a snack, think about it: maybe you’re not hungry, you’re thirsty. <img width="1920" height="1039" width_o="1920" height_o="1039" data-src="https://freight.cargo.site/t/original/i/761ea247e7852ea1f4c338892fc8f24ec4962442d6b4e0772d6bcaa95a88f885/Homepage_WS.png" data-mid="35190209" border="0" src="https://freight.cargo.site/w/1000/i/761ea247e7852ea1f4c338892fc8f24ec4962442d6b4e0772d6bcaa95a88f885/Homepage_WS.png" /> <img width="1400" height="897" width_o="1400" height_o="897" data-src="https://freight.cargo.site/t/original/i/6223cb7202dd0412200d9aac69ed04acc3c46a508e01399987b0b2060c5daa28/02ee9644820469.5963b850c3e16.jpg" data-mid="90033542" border="0" src="https://freight.cargo.site/w/1000/i/6223cb7202dd0412200d9aac69ed04acc3c46a508e01399987b0b2060c5daa28/02ee9644820469.5963b850c3e16.jpg" /> <img width="1456" height="1897" width_o="1456" height_o="1897" data-src="https://freight.cargo.site/t/original/i/fd5363f955110232250b493a6b8c77b66826c43bd6e68bb7923e34f99a5a30e3/orange-cover2-copy.jpg" data-mid="119453021" border="0" src="https://freight.cargo.site/w/1000/i/fd5363f955110232250b493a6b8c77b66826c43bd6e68bb7923e34f99a5a30e3/orange-cover2-copy.jpg" /><img width="580" height="756" width_o="580" height_o="756" data-src="https://freight.cargo.site/t/original/i/c4c9e120c0bb4c4677b754bbac5694671b03f380ff5a3cf23cc25786cfcb62f8/green-cover2.jpg" data-mid="119407126" border="0" src="https://freight.cargo.site/w/580/i/c4c9e120c0bb4c4677b754bbac5694671b03f380ff5a3cf23cc25786cfcb62f8/green-cover2.jpg" /> <img width="2658" height="1743" width_o="2658" height_o="1743" data-src="https://freight.cargo.site/t/original/i/32f608d8104ac03e18c26585238df61d590717b0a8f85aef08d1d9c21e3b38ef/inner-page.jpg" data-mid="166391117" border="0" src="https://freight.cargo.site/w/1000/i/32f608d8104ac03e18c26585238df61d590717b0a8f85aef08d1d9c21e3b38ef/inner-page.jpg" /> <img width="3968" height="2882" width_o="3968" height_o="2882" data-src="https://freight.cargo.site/t/original/i/937acc471446841010a4ee138be7f2d194f130cfe0035aa6e79e729fb7954d68/CBE4D0335E34A7F13A15EC70D98F8236.jpg" data-mid="33166463" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/937acc471446841010a4ee138be7f2d194f130cfe0035aa6e79e729fb7954d68/CBE4D0335E34A7F13A15EC70D98F8236.jpg" /> <img width="3155" height="2325" width_o="3155" height_o="2325" data-src="https://freight.cargo.site/t/original/i/d2e575eec69929c3febefd356f91f11bff7940370e07944a0b616f5ff356432b/IMG_8886-copy2.jpg" data-mid="33166570" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d2e575eec69929c3febefd356f91f11bff7940370e07944a0b616f5ff356432b/IMG_8886-copy2.jpg" />